This is a type treatment for a tee for Cleveland street wear brand Mean Mugg. The client commissioned Go Media to create urban looking graphics based on verbiage that they provided. Our solution was to use concrete textures, bold type, and a gigantic print.

The client was very open minded, and I presented the idea of experimenting with this and decided to dust off 3D Studio Max and create some bold 3D text. The client loved the design, and felt that it was right on the mark. We offered the design on both white and black. – Oliver Barrett