Go Media was a sponsor of Fest 6 in 2007 and we also wanted to sponsor Fest 7 last year. I was in touch with the marketing guys over at No Idea records (the label that puts on this punk rock Holy Grail of a Fest every year). We agreed to exchange art for a sponsorship.

Conceptually I wanted to create a piece that jives with the overall vibe/mood of the Fest and integrate their Gainesville, Florida mascot the Gator. It was printed by Jimmy Heartcore on nice thick black paper stock. This design was also used on a t-shirt that was sold at the Fest.