The VIP Business System is a business platform for new real estate entrepreneurs. They came to Go Media seeking a logo for their online business. During development of the mark, the client expressed interest in a logo that served more as an emblem for their business, due to their needs in online applications. The resulting mark’s elegant ligatures and strong sans serif type speak to the power and elegance of the real estate business. The simplicity of the mark allows it to work well in one color applications as well as full color.