Salon de le Mer is a full service salon with an aquatic theme that came to Go Media looking for a new identity for their business. One of the main features of the salon is its enormous marine aquarium which runs the entire length of the salon’s wall. The client expressed interest in a mark that spoke to the design of the salon and the aquatic life contained within.

As Go Media began developing the wordmark, we realized that it was difficult to create a design with an aquatic theme that was not trite. We went through much iteration before we arrived on a solution with the client. The final wordmark contains the silhouette of a seahorse and a curling wave set within a ultra bold typeface, which speaks to the novelty of the salon’s atmosphere.

In the process of designing the logo, we came up with this mark that we all felt strongly about. The abstract form can be seen in multiple ways. It can be percieved simultaneously as a wave, a dorsal fin, or an eyelash. In the end it was not used, but it was one of our top choices.