A comprehensive motorsports facility, Mid-Ohio Sports Car Course has been called the most competitive in the U.S. The course annually hosts a diversity of locally, regionally and nationally sanctioned racing events for amateur, club and professional drivers and riders. Each of these events requires a unique brand complete with logo, marketing materials and merchandise. Go Media has been hired to design logos for some of Mid Ohio’s largest events including the Honda 200, which is part of the Indy Cup Series. Each of the individual events had a different set of sponsors, markets and design goals.

Once completed, the logos were used as the centerpiece for all the marketing for those events, which included web, print and television advertising. The approval process for this project was particularly daunting as we were working with several large international brand names, like Honda and Acura. Companies of this size typically have strict branding guidelines, and we had to make sure that the designs fell within their parameters. Each of the solutions required simplicity, a focus on the sponsor’s name and a wide range of appeal.

It was a blast to visit Mid Ohio on race day or be watching Speed Network and see our branding literally plastered everywhere. The recent resurgence of the Indy Car Series has also put the Honda 200 identity in front of millions upon millions of viewers. That’s always a fun thought.

The final solutions for the corporate sponsored events were classic and simple. The clients chose to go with a logotype as their final solution. The corporate mark being the only symbol included in the event brand. A few of the samples displayed here were concepts that were eventually rejected. The simplicity in the final solutions were a perfect compliment to the edgy graphics used in the marketing and merchandise.