We were really excited to work with fashion brand, Triple 5 Soul, on their “Poison Dreams” campaign. The campaign pushed a few apparel pieces and a pair of shoes that were designed as a collaborative effort between Triple 5 Soul and famed toy designer, Tristan Eaton. Tristan created the illustrated elements, so we can’t take credit for those. However, we were asked to use those elements when Triple 5 Soul approached us to create an ad for the shoe.

The ad appeared in the March 2008 issue of Complex Magazine. The shoes from the campaign were the focus for this particular ad, and we were given a few photos of the shoes and Tristan’s vector art. The shoes were composed in the center with some lighting effects and additional shapes to compliment the shoes and Tristan’s artwork. Triple 5 Soul is a favorite of ours and we were really excited to be a part of this project.