Go Media set out to try something new for their 2008 Holiday Card. This self contained mailer was the perfect solution. Drawing upon the “Dance of the Sugar Plum Fairy” from The Nutcracker we designed a card that presented our own twist on the theme. The sugar plum fairies go postal when the Nutcracker starts eating their prized plums. Using the colors blue and purple rather than the conventional colors of Christmas gave the card a unique appeal. The card folds in on itself to form its own mailer.

As the card opened up, the message was revealed progressively with each fold of the card.